Granada University, known for its international diversity and academic excellence, as well as the historical and cultural ties that Granada has with the Arab World, give this program a unique approach to tourism and management education, where students will be prepared to influence and lead in a rapidly changing business environment.

This program challenges students to use their previously acquired knowledge and to take it forward by combining it with the skills gained by the masters program in order to promote a sustainable tourism that will contribute to economic development and gender equality, resulting in improved living standards in Arab countries.

The master is divided into 5 units combining online and on site teaching methods: Tourism Destination Development and Strategic Planning, Principles of Analysis and Sustainable Development, Tourism Industry Development and Management, Managerial Tools and Competencies, while the fifth unit consists of a final project.